Im 100% behind this. I would so buy a few shirts and a coffee mug. There are companies that make the swag, ship it and just give you a cut. VR could start making money on swag without paying a penny.
See https://www.pantheonmmo.com/content/forums/topic/2504/swag
If it's profitable, they'll do it. If they can't afford it right now, they won't.